WISE

Overview:

Airports are where every journey ends—and where leftover foreign cash often gets wasted on overpriced souvenirs. But what if you could turn it into something wiser? Wise Post-Cards are postcards that double as Wise bank cards. Simply visit a Wise kiosk at airports, pick a country-themed Post-Card, insert your leftover currency, and instantly convert it into a Wise account with the currency of your choice. No hidden fees, no waste—just a seamless way to carry your money forward.

To launch Wise Post-Cards, we placed bold OOH ads right in front of classic souvenir shops, reminding travelers they have a better option. Because in a world where money is emotional, stressful, and exciting all at once, your memories should be priceless, not overpriced.

Team:

• Che Rodríguez - CW

• Natalia Flores - AD

Mentor:

• Jaime Ludeña