SUNTORY

Overview:

Public drinking fines in England and Wales have skyrocketed by 42%, with over 19,000 people literally paying the price. For Gen Z, going out is already a financial burden—so why make it even harder? Introducing Cop-friendly Drinks, the first 0.0% alcohol coptails from On The Rocks. Same rebellious spirit, zero fines. Now, you can drink in front of the police—and even share it with them.

We turned real drinking fines into can designs, flipping illegal into legal. A bold campaign dares people to drink openly near police stations and cars. And to top it off, vending machines stocked with coptails will let you pay with old fines. Revenge, served in a cold can. Cheers, Officer—no handcuffs needed.

Some images and videos used in this videocase were produced by our team. Credits:

• Photographers: Alberto Noriega & Francesco Cabassi

• Models: Stella Giudici, Mia Allison, Eduardo Perales & Noelia Blasco

Team:

• Che Rodríguez - CW

• Natalia Flores - AD

Mentor:

• Josefina Mateo

• Ezequiel Scarpini